Recently I have developed a slight obsession for beautiful, creative product packaging. Packaging has become a major promotional vehicle for consumer brands to interest consumers and potential buyers in various products. In terms of aesthetics and design it is increasingly as important as the product itself – one sees something attractive and appealing without actually immediately seeing the product.
Below, packaging design for Italia Ice Cream, a company based in Rio de Janeiro. I simply love the exotic feel running throughout and wide colour spectrum.
*Source: Packaging of the World